From the beginning, Attaboy, which initially formed from a house band for a youth conference in late 2004, has been about musicians enlisting their talents to encourage hearts, create lasting memories, inspire hope, and communicate the love of Christ; an ambitious job for buoyant pop-rock.
"It's kind of an interesting contradiction. Pop music, by definition, is simple, straightforward. The biggest challenge is to communicate deeper truths in ways each listener can understand and relate to. You have two verses and three choruses to say a lot of important things," Matt said. "As we've grown and matured over the years, it's been more natural for us to talk about our own experiences in a way that resonates with other people."
Equally passionate about the responsibility of creating and delivering music that is so much more than great entertainment, Jeff feels his role in Attaboy is a calling, not merely a fun career option.
"From a young age, I had the conviction to use my musical abilities for God's glory, recognizing they were a blessing from Him. Music has a power to communicate and reach people in a way that is unique from any other type of communication. To have the opportunity to use the power of music to communicate God's love is humbling, and a privilege that we fully appreciate daily."
The fact is that Attaboy hasn't just written popular music with a lot of heart, their ability to consistently generate a live show that draws audience members in, and inspires a colorful spectrum of emotions, has garnered them impressive and substantial recognition, inclusion and esteem among music fans, radio stations and major venues, festivals and touring Christian music giants.
Some of those triumphs include performing at the Hard Rock Live/Universal Studios in Orlando, Florida, in February of 2011; taking the stage prior to the Rock and Worship Road Show in November of 2011, an honor for which they were handpicked by headliner 'Mercy Me'; and seeing their songs 'Wait On You' and 'Unshaken' chart on Billboard's Top 30 for Christian Contemporary Hit Radio (CHR) for 9 and 13 weeks, respectively.
Don't let those accolades fool you. The guys of Attaboy are far from untouchable rock stars. Their hope is that listeners and concert-goers feel invited into their lives, to see the irresistibility of God's love through their eyes, not only as they perform on stage, but also when the show is over, and they can meet fans face-to-face.
"While on the road we make as many efforts as possible to interact with people who hear us perform. We try to make ourselves as available as possible after each concert to meet the audience, sign merchandise, take photos, or just have a conversation," Jeff explained. "The internet has allowed us to be intentionally relational with our audience. Whether we're responding to emails or posts and messages on Facebook and Twitter, we purposefully prioritize communicating with our audience in these ways, attempting to communicate how much we appreciate their support and encouragement."