Presented by World Vision and AEG Live, The “Make A Difference Tour 2010” features New York Times best-selling author and pastor Max Lucado and some of the top names in the Christian music industry—GRAMMY® award-winning recording artists TobyMac, Michael W. Smith and Third Day. Inspired by the themes of Lucado’s forthcoming book, Outlive Your Life: You Were Made to Make a Difference, the tour will travel to 20 cities during the month of October and will make a difference for children by helping to raise up sponsors for 25,000 children through World Vision. Lucado set the goal last year in honor of his 25th year of publishing in 2010; he is donating 100% of author royalties from all Outlive Your Life products to benefit children and families through World Vision and other ministries of faith-based compassion.

Lucado sees big things happening because of the tour: “Partnering with World Vision, TobyMac, Michael and Third Day is a real privilege and pleasure. None of us can help everyone, but all of us can help someone. And when we serve the poor, we serve God. Who would want to miss a chance to do that?”

This marks a first for these four artists to tour together, and all agree this message is the perfect rallying point, and that making a difference for others is a lifelong commitment they all share.