David Cook is one of the top Peak Performance coaches and seminar leaders in the United States. He served as "Mental Training Coach" for the San Antonio Spurs from 1996 – 2004, which included two World Championships. He served in the same capacity for the Washington Wizards of the NBA in 2005, helping them reach the second round of the playoffs for the first time in 26 years. Golf Digest recently named him one of the "Top 10 Mental Game Experts" in the world of golf.
As past president of the National Sport Psychology Academy, Cook is known as a leading authority in the science of Peak Performance. He has coached performers from the PGA (over 100 players), NBA (two NBA MVP's - David Robinson and Tim Duncan), NFL, MLB, Olympics, and collegiate national championship ranks. His business clients include The PGA of America, Exxon, Mobil, Sprint, HP/Compaq, USAA, Heinz, American Express, Bristol-Myers Squibb, Texas Instruments, Bayer, Interstate Battery, StorageTek, Pitney Bowes, US Filter, State Farm Insurance, Robert Half International, Key Bank, and many others.
Cook released his first performance novel, Golf's Sacred Journey: Seven Days at the Links of Utopia that was featured in USA Today Life Section. This book was filmed as a major motion picture, Seven Days In Utopia: Golf's Sacred Journey, featuring Robert Duvall (www.sevendaysinutopia.com) and was released in 2011. He served as Executive Producer on this project and President and Chairman of the Board of Utopia Films the Production Company.
David Cook is President of his Texas based Peak Performance firm that bridges the gap between sports and business performance. He is the former Director of Applied Sport and Performance Psychology at the University of Kansas (1984 – 1996) where his peers elected him President of the National Sport Psychology Academy in 1992. During his twelve year tenure at K.U. he counseled over 1500 athletes and coaches. He also directed the Mindset Academy at the Westin La Cantera Resort, a nationally recognized mental training academy for aspiring competitive golfers from 2001 - 2006. Cook's articles have been featured in Golf Magazine, Golf Illustrated, and Golf Tips. In 1988, he represented the United States at the International Olympic Academy in Olympia, Greece.
Cook received his undergraduate degree from Baylor University in 1980. He completed his Ph.D. in Applied Sport and Performance Psychology from the University of Virginia in 1984. He is married to Karen and has two daughters. They live in the Hill Country of Texas.