pureNRG's mission is to entertain, educate and promote Christian values for young people by using wholesome, uplifting lyrics, along with music and dance, in order to provide a positive role model. Pure, positive energy will be the driving force of our group and our message will help bridge the gap between youths and adults. Our purpose is to teach kids to be Godly and provide a positive "other" choice for our age group. We hope our music will cross all boundaries and that it is so powerful the world can't help but notice.
"Don't let anyone look down on you because you are young, but set an example for the believers in speech, in life, in love, in faith, and in purity." - 1 Timothy 4:12
Over the years, certain names have become synonymous with great family entertainment. From the Mickey Mouse Club to Sesame Street to High School Musical, some names immediately bring to mind quality entertainment that is safe and enjoyable for everyone in front of the TV or in the mini-van. Fervent Records' group pureNRG is destined to take its place among those family favorites.
pureNRG is an appropriate moniker to describe Jordan Yates, 16, Carolyne Myers, 14, and Caroline Williams, 14. The young group's boundless energy and unbridled talent is rapidly earning them an enthusiastic legion of fans. At the same time, the young artists display a level of professionalism and a dedicated work ethic that is earning them the respect of seasoned pros in the competitive entertainment field.
"I don't think anyone would get bored during a concert," says Caroline with a smile. "I think we bring a lot of fun and a lot of entertainment."
They also bring a lot of experience for a troupe so young. Each member has been competing on the national dance circuit since they could barely walk, and have long been involved in church, attending youth activities and going on mission trips. They began working together as pureNRG three years ago. "I was really excited and I really wanted to go tell everybody, but I didn't want to brag," says Carolyne, recalling how it felt when she, Jordan and Caroline found out they'd been selected for the group.
Working with renowned manager Norman Miller (Casting Crowns, Nichole Nordeman, Jump5), the young artists began preparing for their Fervent Records debut. Each brings their own set of influences and musical tastes to pureNRG. "I always have loved Shania Twain," says Carolyne. "When I was six, I used to go around my house singing 'Man, I Feel Like a Woman.' I watched all the videos. I really look up to her and I love Miley Cyrus. I love her music."
"I pretty much listen to about anything," adds Jordan. "I like a lot of the old time rock and roll, Beatles and that stuff. It's really cool."
Caroline says she listens to a variety of music, but among her current favorites are Kelly Clarkson and the soundtrack from the Broadway show "Wicked." "I think Kelly Clarkson is amazing because she came out of nowhere and she has this great voice," says the petite songstress. "And I like to listen to 'Wicked' because I think it's amazing. I saw the musical in New York."
When it came time to craft their debut album, the threesome began working with two of Nashville's most acclaimed producers" Rob Hawkins (Jackson Waters) and Mark Hammond (Cheetah Girls, Everlife, Ashley Tisdale). "I want our albums to be fun to listen to - not only kids, but for them and their parents."
In concert, pureNRG delivers a high-octane stage show that demonstrates each member's vocal abilities as well as their athleticism. A pureNRG performance combines incredible dance routines and jaw-dropping gymnastics that delight audiences of all ages.
That sense of effervescent fun permeates each track on the group's debut disc. Even seasoned artists sometimes have difficulty capturing the intensity of their stage show on CD, but Jordan, Caroline and Carolyne, attacked the studio process with the same energy and enthusiasm they bring to the stage.
"I jumped up and down and would shake around," says Caroline of revving up in the studio for the uptempo numbers. "I clapped my hands and then I'd do it again."
Carolyne had her own method. "Sometimes I'd just hold onto the mic, close my eyes and act like I was at a concert singing to everybody. That was really fun."
The result is a collection of engaging pop songs that make it impossible to sit still. From the bouncy opening track "360" to their cover of the spirited 80's classic "Footloose," pureNRG delivers an infectious pop sound that is fresh and innovative in its musicality and delightfully unpretentious in its delivery.
"I love 'Footloose' because it's so high energy," says Carolyne. "It was so much fun to record that one. I also love 'When I Get To Heaven.' That's one of my mom's favorite ones. It has such a good message." Other group favorites include "Summertime," "Someday," and "What If," a song with an upbeat, wide-eyed message that anything is possible.
Though they are young, the members of pureNRG are serious about reaching their peers and are taking the opportunity to be role models very seriously. "Even though we are young, we still want to spread a positive message to other kids," says Caroline.
The other group members agree, and Jordan adds, "Most kids our age don't get to do what we do. We feel really blessed," he says. "It is all well worth it. If we can make a difference in someone's life, then that's what we need to be doing."
From their ideal, 'tween' position to their High School Musical-hungry audience, it's obvious that pureNRG's world really is a stage; and with their talented vocals and power-packed dance moves, they are truly ready to take that world by storm. Whether it's singing, dancing or a combination of the two, it's clear that this group has nothing but pureNRG.