Convincing, Hopeful New Raps | Posted April 16, 2012 Staff Reviewer
Calling Indiana home, 737 (pronounced seven-three-seven--the artist formerly known as J-Mack) uses his platform as a songwriter/rapper to reach young people with the positive and hopeful message of Jesus Christ. Releasing his sophomore album, Convinced, 737 aims to speak truth through his lyrics in hopes that listeners will come to know God's love for them in a new and fresh way.
"Let's Go" kicks off the album with a reading of Romans 8:38-39, which is the theme of the record: "I am convinced that neither death nor life, neither angels nor demons... will be able to separate us from the love of God." Featuring strings and electronic beats, the opening track serves as an intro to the high-energy and hope 737 weaves throughout the record.
Featuring fellow rappers, J'Son and Dillon Chase, "King Of All Kings" talks about the day Jesus will return. The chorus goes: "He's the King of all Kings, let me tell ya what I mean, there ain't nobody like Him, and there'll never ever be, He died on the cross but He's still alive, and when He cracks the sky He's coming back for His bride."
"My Story" takes a personal look at 737 and what brought his life to where it is today. This song, like many others on the album, appeals to the younger generation and speaks to some of the struggles they face. Through his testimony and experiences, 737 uses his music to reach those who may otherwise be lost.
Title track "Convinced," talks about the truth of God's faithfulness. In the chorus, 737 sings, "If God is for me than who is against me, he'll never take me from the One Who made me, from His love, His arms of love, I'm so convinced." With piano, strings, and electronic beats, this track is a little more reflective than others, but still contains the high-energy found throughout the rest of the album.
"Eternal Life" featuring Level 316, asks the question, "What are you living for, what to you is number one?" Throughout the song, 737 raps about the decision he's made to follow Jesus and asks us to reflect on what it means to really live for Him.
Rap enthusiasts will definitely want to pick-up 737's latest album, Convinced. With a heart for youth and a mission for speaking truth into their lives, 737 accomplishes this with every beat and lyric. This up and coming artist has a bright future and I wouldn't be surprised to find him making a guest appearance on KJ-52's next album.